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Aug 27 2008

U.S. consumers may pass on convenience and organic foods

Posted by: in News

Source: Reuters

Cash-strapped U.S. consumers could be turning their backs on two of the biggest trends in the food business — organics and convenience — in order to save money.

Food industry executives and analysts interviewed in the past week pointed to those two categories as among the most vulnerable to consumers trying to stretch food budgets. While cash-strapped consumers may be eating more at home, they are also cutting out some of the little time-saving or health- conscious luxuries to which they had grown accustomed.

These changes could be a boon to companies such as Kraft Foods Inc, General Mills Inc and J.M. Smucker Co, whose products are seen as building blocks to home- made lunches and dinners.

But forays by food producers such as Chiquita Brands International Inc and by supermarket chains such as Whole Foods Market Inc and Safeway Inc to sell pre-cut packages of fresh fruits and vegetables or prepared meals at a premium could be among the casualties.

“When the $75 doesn’t buy what it used to buy, you change what you buy,” said Bob Goldin, executive vice president at food and restaurant industry consulting firm Technomic. “Consumers really are willing to sacrifice convenience to manage their budgets.”

Demand for organic milk and meat remains strong, while purchases of packaged organic products such as crackers have dropped off, said Laurie Demeritt, president of market research firm Hartman Group in Bellevue, Washington.

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